Sunday, September 15, 2013

"Insidious 2" Brings in $41 Million Opening

On a tiny $5 million budget, James Wan's "Insidious Chapter Two" rolled over the competition to the tune of a $41 million dollar opening weekend.  Even assuming they spent a good bit on advertising, the movie is set to make a good amount of money.  Reviews were mixed, with the movie only receiving a 38% positive rating on Rotten Tomatoes.  By comparison, the original has a 66% positive rating on the same site.

The fact is, reviews probably have little if nothing to do with interest in horror sequels, especially a first sequel.  It took "Saw" several creatively unsatisfying sequels before audiences stopped showing up and it's still uncertain what audience reactions to the new "Insidious" really are.

Meanwhile, "You're Next" is at a box office total of about $18 million.  While the movie was inexpensive, it still has to be seen as a disappointment given how successful so many mid tier horror movies have been this year.  "You're Next" was better received critically than either of the "Insidious" movies although audiences were more mixed, some being taken out of the picture by it's off-kilter tone.  Still, horror movies sell well to their hardcore audience and "You're Next" has a good chance of becoming a cult classic that does well on DVD, especially as director Adam Wingard's career goes forward.

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